TL;DR: Google Play is cost-effective but slower on reviews; Apple is pricier but faster and more supportive. Choose based on budget vs. speed needs.
With experience navigating both the Google Play Store and the Apple App Store, I wanted to share some insights into the differences in the app development and publishing processes on each platform.
Google Play Store
Publishing an app on the Google Play Store often begins smoothly. From the initial concept to development, quality assurance, and product finalization, the process can be relatively straightforward, with submissions typically ready for review within days. Google’s one-time developer fee of $25 is a plus, making it cost-effective to get started.
However, challenges can emerge during the review process, particularly with multi-platform submissions, like those targeting mobile and TV. Although the same binary file might be used for different device versions, app reviews for certain platforms can experience delays and even rejections, requiring extensive back-and-forth communication. It’s a valuable reminder that while Google’s initial submission setup is user-friendly, the review process itself can be more time-intensive, especially when dealing with specific platform requirements.
Apple App Store
In contrast, Apple’s review process often stands out for its speed and consistency, although it comes with a $99 annual fee. While more expensive than Google’s one-time fee, Apple’s price point is somewhat offset by its strong support. The Apple team is generally responsive, which can be a major advantage for developers on a tight timeline.
Using the latest development tools can make Apple’s review process even faster, sometimes wrapping up in just a few days. This efficiency is a huge plus for those looking to push out updates or hit tight release schedules, as the shorter review times allow for a faster path from development to release.
Conclusion
Each platform offers unique advantages for developers. Google’s cost-effective model with a one-time fee is ideal for those looking to keep costs low, but the review process can sometimes be slower or less responsive. Apple, while charging an annual fee, provides the benefit of a more streamlined and supportive process, which is especially helpful when rapid updates or new releases are critical.
Whether you’re aiming for quick releases or looking to maximize cost-efficiency, understanding the differences between Google Play and the Apple App Store can make all the difference in planning an effective app launch strategy.